Frontier Records Celebrates 35th Anniversary With Punk Booze Promo!October 14th, 2015
We’re not trying to make you feel old, but Frontier Records is celebrating its 35th anniversary this year! The traditional 35th anniversary gift is a Camaro, but we are not traditionalists! No, if you’re going to get us anything, we’d prefer it be something with which we can toast to the next 35 years! It would be even better if you’d join us in a toast to us (of course!) and our favorite local booze retailer, K&L Wine Merchants. Label manager Julie struck up a friendship with David Driscoll, K&L’s spirits buyer, a couple of years ago and Frontier and K&L have been working on a collaboration ever since. The original spitballing session went something like this: D: Hey, K&L and Frontier should do something together. J: Great idea! But what? A band in-store would probably break a lot of stuff. D: Maybe we could do some original labeling? J: Have you heard of Jaime Hernandez? D: Shut up! Have you heard of St George Spirits? J: Shut up! We need music for this, right? D: Do you guys make those funny round things called vinyl records? J: We’re so old school, we were doing records back when they were made out of obsidian, son. How ’bout we make one single for each bottle, the same color as the booze? D: Blue curaçao, green apple schnapps and crème de banane!
Okay, so maybe David didn’t suggest that last bit. But we got pretty much everything else on our absurd dream project wish list!
Lisa green-lighted the whole thing, got the bands on board and managed to persuade her old pal Jaime Hernandez to design the bottle labels and the 7″ sleeves for the singles. We got Adolescents making you feel bratty for gin, Weirdos pogo-ing for Bourbon, and Christian Death wailing in your absinthe. And the spirits in those bottles ain’t no swill. It was all made specifically for this project by world-class, award-winning NorCal craft distillery, St George Spirits.
It goes without saying that these booze/vinyl releases are strictly limited. And in keeping with this all-Californian collaboration, they will only be available to purchase at K&L’s three retail locations beginning November 5th. To celebrate the launch and the anniversary, Lisa and Jaime will be at the Hollywood store to sign your records and bottles! Or just come out to say hi! If you’re up in San Francisco, David Driscoll and St George distiller Dave Smith will be at K&L’s brand new Harrison Street superstore to sign bottles for ya! All the fun starts at 5pm.